Zain Group Forges Inclusive AI Future with WE ABLE 2030 Strategy

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Zain has launched WE ABLE 2030, its groundbreaking disability inclusion strategy, building on its strong foundation of previous initiatives and in support of its “4WARD Progress with Purpose”. Co-created with people with disabilities, for them, this strategy debuted in June across all Zain operations.

On the occasion of its launch, Zain made a pivotal commitment: to introduce the first global Disability Inclusive AI Governance Framework. As the world rapidly advances with artificial intelligence, Zain is dedicated to ensuring that AI progresses for everyone, leaving no one behind, especially people with disabilities. This pioneering framework is designed to globally safeguard individuals with disabilities in the AI era and empower them as co-creators of future technologies.

Bader Al-Kharafi, Zain Vice-Chairman and Group CEO, commented, “WE ABLE 2030 vision, powered through a series of strategic initiatives, reflects our commitment to redefining what disability and inclusion mean in a world being increasingly shaped by AI”.

The strategy is built upon four key pillars, each designed to capture a comprehensive approach to disability inclusion. These pillars include a focus on inclusive hiring and retention, creating equitable opportunities and supportive environments for employees with disabilities. Another crucial pillar is accessibility in products, services, processes, and experiences, ensuring all aspects of Zain's offerings are accessible to all. The strategy also prioritizes storytelling and advocacy, amplifying the voices and experiences of persons with disabilities and championing their narrative. Finally, it emphasizes leadership and career development for individuals with disabilities, cultivating pathways for them to advance into leadership roles.

Through WE ABLE 2030, Zain has established a clear vision for the next five years, outlining ambitious targets for an inclusive journey that permeates every level of the organization. This strategic commitment underscores Zain's unwavering dedication to fostering a workplace and society where everyone can thrive.