Mexico's first study on the purchasing power of households with disability reveals a $170 billion USD market

On February 17, 2026, Éntrale (an initiative of Mexico's Business Council, CMN) presented "Disability: A Relevant but Underestimated Market in Mexico," the first study in the country to measure the purchasing power of households with disability.

The study, based on Mexico's National Household Income and Expenditure Survey (ENIGH 2024), found that 30.7 million people live with some degree of disability — over one fifth of the population. These individuals reside in 19.7 million households (51% of the national total), which account for an estimated annual spending of $3.4 trillion Mexican pesos (approximately USD $170 billion).

Critically, disability cuts across all socioeconomic levels, with 3.3 million households in the highest income brackets, challenging the assumption that disability is linked exclusively to poverty. The study also found a 15% income gap between households with and without disability, a disparity that disproportionately affects women-headed households and lower-income families.

Inspired by the UK's "Purple Pound" model, which since 2012 has catalyzed both commercial inclusion and employment of persons with disabilities, the study provides a replicable methodology using public data sources, enabling biennial updates.

Over 200 representatives from the private sector, civil society organizations, and media attended the launch at Cinépolis Plaza Carso in Mexico City.

"Persons with disabilities and their families are already active participants in the economy. This study gives businesses the evidence to respond — not just through hiring, but through products, services, and customer experiences designed with them in mind," said Fernando Estrada, CEO of Éntrale.

The full study is available here.