Empowerment Through A Click: Zain and Be My Eyes Partnership

---

In a pioneering move, Zain has formed a regional-first strategic partnership with Be My Eyes, enhancing its commitment to inclusion. This collaboration aims to offer real-time visual assistance to people who are blind or have low vision. Following successful pilot projects, Zain employees will now serve as sighted volunteers on the Be My Eyes platform, participating in 16 volunteer events over the course of a year. The initiative is set to support 700,000 blind users worldwide, including 100,000 Arabic speakers who benefit from the app.

Commenting on the initiative, Bader Al-Kharafi, Vice Chairman and CEO of Zain Group: “We are an operator from the region and for the region, passionate about community programs that add meaningful connectivity to all people we have the privilege of serving and beyond … and our collaboration with Be My Eyes reflects our commitment to inclusion by harnessing technology to better serve the global community.”

Through this partnership, Zain aims to boost the number of volunteers on the app, solidifying its position as a regional leader in accessibility for people with disabilities. This initiative also underscores Zain’s ongoing mission to offer innovative solutions that cater to diverse communities and empower individuals with greater opportunities for a better life.