People, First: Stories That Matter

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As part of its commitment to inclusion, Zain has launched “People, First”, a storytelling campaign that amplifies the voices of employees with disabilities across all its operations. This initiative seeks to reshape the disability narrative in the region, bringing to light stories that challenge perceptions and acknowledge individuality.

Featuring 11 powerful stories, "People, First" delves into themes often overlooked: aspirations, workplace friendships, leadership, accessibility, and the vital role of Employee Resource Groups. It highlights how persons with disabilities are not just included but are actively shaping their workplaces and communities, proving that leadership, talent, and ambition know no barriers.

More than a campaign, "People, First" is an invitation. An invitation to listen, to learn, and to amplify voices that have too often gone unheard. In a region where the stories of persons with disabilities have long been absent from mainstream narratives, Zain is paving the way for change.

To watch the series, visit Zain Group’s LinkedIn.